Everyone tells authors, “you should be on social media.” Well, to be honest, social media can be exhausting, and it has the propensity to be nothing but a time suck. There are SO many platforms to choose from. And SO many ways to do social media wrong.
Less common than, “Use social media,” but still pretty common, is the advice, “Don’t just try to sell on social media.” And that’s good advice. For sure, you should never, ever spam people who don’t even follow you with personalized tweets to buy your book, or notices that your work is on sale. Heck, just don’t send those messages ever. To anyone. (I’ve written before about why that is.)
I’ve been on social media for almost two years now. And I admit, lately I’ve let life interfere…
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